You’ve moved beyond the deep breathing, uprooted your business to the kitchen table and have eaten far too many snacks. What can be done virtually to get some momentum during these challenging times? This workshop is aimed to identify and develop a clear brand and marketing strategy, define what your online presence might look like and what social platforms could be right for your business. Shannon Carlson, President at Curator24 shares her best practices to build some serious momentum in this virtual age.
This workshop will cover:
· Life science start-up branding & marketing fundamentals
· Digital marketing & online presence for the emerging biotech
· Content development in virtual times
Shannon helps companies bring their brand and marketing to life by leveraging their current customer insights, emerging technologies, and strategies to clear the noise and stand out from the competition. Her background, depth of knowledge and expertise in marketing and advertising enables her to help bring brands to life through the art of storytelling, brand messaging and engagement. By converting ideas and impressions into actions, she delivers a solid approach that engages the target audience. Over the last two decades, Shannon has helped companies build their brand foundation and develop solid marketing strategies to increase awareness and drive brand engagement.
